Booking Holdings Inc. (BKNG)
BKNG · Consumer Discretionary · 
United States
Booking Holdings Inc. (BKNG) is a US company in the Consumer Discretionary sector. The stock has its largest weight in XUCC (MSCI USA Consumer Discretionary), at 2.44%. Anyone who holds an ETF containing Booking Holdings also has an indirect stake in the company.
Data and Charts: Booking Holdings
Key Data for Booking Holdings
Alysly Data Analysis: Booking Holdings
What ETF Is Booking Holdings In?
Booking Holdings has very high ETF coverage and is held by 24 of the 104 ETFs we track, which together follow 11 indices. That puts the stock in more ETFs than 90.2% of the 4,341 stocks we track.
| ETF | Index | Weight | per €1,000 in the ETF |
|---|---|---|---|
| XUCC / XUCD | MSCI USA Consumer Discretionary | 2.44% | €24.38 |
| XDWC | MSCI World Consumer Discretionary | 1.49% | €14.90 |
| WCOD | MSCI World Consumer Discretionary | 1.49% | €14.88 |
| XNAS / XNA1 | Nasdaq 100 | 0.49% | €4.90 |
| EXXT | Nasdaq 100 | 0.49% | €4.90 |
| 2B7K | MSCI World SRI | 0.42% | €4.20 |
| XD9U / XD9D | MSCI USA | 0.17% | €1.75 |
| SPYL / SPY5 | S&P 500 | 0.17% | €1.70 |
| SXR8 | S&P 500 | 0.17% | €1.70 |
| XDEW | S&P 500 Equal Weight | 0.17% | €1.69 |
| SWWD | MSCI World | 0.14% | €1.36 |
| SPPW | MSCI World | 0.14% | €1.36 |
| EUNL | MSCI World | 0.13% | €1.30 |
| XDWD / XDWL | MSCI World | 0.13% | €1.28 |
| IUSQ | MSCI ACWI | 0.12% | €1.20 |
| SPYY | MSCI ACWI | 0.12% | €1.16 |
| SPYI / SPSA | MSCI ACWI IMI | 0.11% | €1.14 |
| WIMI | MSCI World IMI | 0.11% | €1.08 |
The last column shows how much of €1,000 in one of these funds goes to Booking Holdings, based on each fund's latest holdings list.
US-listed ETFs holding Booking Holdings (weight per latest SEC filing): QQQM 0.68%, QQQ 0.60%, VUG 0.40%, ONEQ 0.34%, IVV 0.21%, SPY 0.21%, VOO 0.21%, VTI 0.19%. These funds are registered in the US; retail investors in the EU usually cannot buy them.
Booking Holdings Weight in iShares Core MSCI World (EUNL) Since 2019
In iShares Core MSCI World (EUNL), Booking Holdings had a weight of 0.20% on Sep 30, 2019 and 0.13% on Oct 29, 2026. The fund tracks the MSCI World. Its share peaked at 0.25% on Jun 30, 2025. The weight rises and falls with the stock's price performance relative to the other index members. It can also change when the index provider adjusts the index composition.
What's Inside Your ETF Portfolio and the ETF overlap check show how much Booking Holdings overlaps with the rest of a portfolio.
Which Tracked Investors Hold Booking Holdings?
Booking Holdings is not among the largest purchases in the quarter ending Jun 30, 2026. The list is led by GOOGL, DAL and NEBIUS GROUP N.V. The only manager we track that holds Booking Holdings increased its position.
| Investor | Shares | Value | Quarter |
|---|---|---|---|
| Bridgewater Associates | 42,079 | $8M | increased by 42,025 |
As of Jun 30, 2026. Based on quarterly filings with the US securities regulator, submitted up to 45 days after the reference date. The change counts shares, not price gains.
What Booking Holdings Executives and Directors Traded Recently
| Date | Person | Type | Shares | Price |
|---|---|---|---|---|
| Oct 15, 2026 | Pisano Paulo Officer, CHIEF HUMAN RESOURCES OFFICER | Sell (plan) | 1,500 | $163.06 |
The table shows open-market purchases and sales reported over the past 90 days. Directors, officers and shareholders owning more than ten percent must report such transactions within two trading days. Awards and option exercises are excluded.
“Plan” means the transaction follows a schedule set up in advance under Rule 10b5-1. Sales consistently outnumber purchases in these filings because a large part of executive pay is granted in shares. For comparison: over the period covered, executives and directors reported sales at 271 of 350 tracked companies and purchases at 32.
Stocks With ETF Exposure Similar to Booking Holdings
| Stock | Shared ETFs | r | 1 year | Annualized volatility | Net margin | Revenue growth |
|---|---|---|---|---|---|---|
| Booking Holdings | – | – | – | – | 20.1% | +13.4% |
 Tesla | 24 | – | -9.2% | 59.2% | 4.0% | -2.9% |
| Airbnb | 23 | – | +30.1% | 36.6% | 20.5% | +10.3% |
 DoorDash | 23 | – | -29.6% | 42.7% | 6.8% | +27.9% |
 Starbucks Corporation | 23 | – | +24.7% | 34.0% | 5.0% | +2.8% |
 Amazon.com | 23 | – | +7.8% | 33.9% | 10.8% | +12.4% |
 Marriott International | 23 | – | +52.2% | 27.1% | 9.9% | +4.3% |
 Ross Stores | 23 | – | +44.4% | 25.9% | 9.4% | +7.7% |
 eBay | 21 | – | +45.3% | 34.1% | 18.3% | +7.9% |
These stocks reach a portfolio through largely the same funds as Booking Holdings. “Shared ETFs” counts the funds that hold both.
Return and volatility are calculated from our daily closing prices in US dollars. Margin and growth come from each company's latest SEC annual filing. Because fiscal years do not end on the same date for every company, the underlying periods are not fully identical.
Fundamental Analysis: Booking Holdings
Booking Holdings Key Financials
Figures come from the SEC annual filing for the latest reported fiscal year (period end Dec 31, 2025).
| Fiscal year | Revenue | Net income | Margin |
|---|---|---|---|
| FY ended Dec 2023 | 21.4 | 4.3 | 20.1% |
| FY ended Dec 2024 | 23.7 | 5.9 | 24.8% |
| FY ended Dec 2025 | 26.9 | 5.4 | 20.1% |
