{"format":"alysly-page/1","url":"https://alysly.com/markets/stocks/booking-holdings-inc/","json":"https://alysly.com/json/markets/stocks/booking-holdings-inc/index.json","lang":"en-US","title":"Booking Holdings Inc. (BKNG) Stock Price | US09857L1089","description":"Booking Holdings Inc. (BKNG). Revenue $26.9bn, net margin 20.1% (FY ended Dec 2025). ISIN US09857L1089 · WKN A2JEXP.","modified":"2026-11-02T00:00:00Z","alternates":[{"lang":"de-DE","url":"https://alysly.com/de/maerkte/aktien/booking-holdings-inc/","json":"https://alysly.com/json/de/maerkte/aktien/booking-holdings-inc/index.json"}],"about":"Machine-readable version of the page at url. It contains the text, tables and key figures published there, but not the interactive charts and tools.","breadcrumb":[{"name":"Markets","url":"https://alysly.com/markets/"},{"name":"Stocks","url":"https://alysly.com/markets/stocks/"},{"name":"Booking Holdings Inc.","url":"https://alysly.com/markets/stocks/booking-holdings-inc/"}],"content":[{"type":"heading","level":1,"text":"Booking Holdings Inc. (BKNG)"},{"type":"paragraph","text":"BKNG · Consumer Discretionary · United States","links":[{"text":"Consumer Discretionary","href":"https://alysly.com/markets/stocks/browse/?sector=Consumer%20Discretionary"},{"text":"United States","href":"https://alysly.com/markets/stocks/browse/?country=United%20States"}]},{"type":"paragraph","text":"Booking Holdings Inc. (BKNG) is a US company in the Consumer Discretionary sector. The stock has its largest weight in XUCC (MSCI USA Consumer Discretionary), at 2.44%. Anyone who holds an ETF containing Booking Holdings also has an indirect stake in the company."},{"type":"heading","level":2,"id":"data","text":"Data and Charts: Booking Holdings"},{"type":"heading","level":3,"text":"Key Data for Booking Holdings"},{"type":"facts","items":[{"label":"Held in","value":"24 ETFs"},{"label":"Highest weight","value":"2.44%"},{"label":"Indices","value":"11"},{"label":"Sector","value":"Consumer Discretionary"},{"label":"Country","value":"United States"},{"label":"ISIN","value":"US09857L1089"},{"label":"WKN","value":"A2JEXP"}]},{"type":"paragraph","text":"Data note 1","href":"#dn-1"},{"type":"heading","level":2,"id":"alysly","text":"Alysly Data Analysis: Booking Holdings"},{"type":"heading","level":3,"text":"What ETF Is Booking Holdings In?"},{"type":"paragraph","text":"Booking Holdings has very high ETF coverage and is held by 24 of the 104 ETFs we track, which together follow 11 indices. That puts the stock in more ETFs than 90.2% of the 4,341 stocks we track.","links":[{"text":"4,341 stocks we track","href":"https://alysly.com/markets/stocks/"}]},{"type":"paragraph","text":"Data note 2","href":"#dn-2"},{"type":"table","caption":"What ETF is Booking Holdings in","columns":["ETF","Index","Weight","per €1,000 in the ETF"],"rows":[[{"text":"XUCC / XUCD","links":[{"text":"XUCC","href":"https://alysly.com/markets/etfs/xtrackers-msci-usa-consumer-discretionary-ucits-etf-1c/"}]},{"text":"MSCI USA Consumer Discretionary","href":"https://alysly.com/markets/indices/msci-usa-consumer-discretionary/"},"2.44%","€24.38"],[{"text":"XDWC","href":"https://alysly.com/markets/etfs/xtrackers-msci-world-consumer-discretionary-ucits-etf-1c/"},{"text":"MSCI World Consumer Discretionary","href":"https://alysly.com/markets/indices/msci-world-consumer-discretionary/"},"1.49%","€14.90"],[{"text":"WCOD","href":"https://alysly.com/markets/etfs/state-street-spdr-msci-world-consumer-discretionary-ucits-etf/"},{"text":"MSCI World Consumer Discretionary","href":"https://alysly.com/markets/indices/msci-world-consumer-discretionary/"},"1.49%","€14.88"],[{"text":"EXXT","href":"https://alysly.com/markets/etfs/ishares-nasdaq-100-ucits-etf-de/"},{"text":"Nasdaq 100","href":"https://alysly.com/markets/indices/nasdaq-100/"},"0.50%","€5.00"],[{"text":"XNAS / XNA1","links":[{"text":"XNAS","href":"https://alysly.com/markets/etfs/xtrackers-nasdaq-100-ucits-etf-1c/"}]},{"text":"Nasdaq 100","href":"https://alysly.com/markets/indices/nasdaq-100/"},"0.49%","€4.90"],[{"text":"2B7K","href":"https://alysly.com/markets/etfs/ishares-msci-world-sri-ucits-etf-eur-acc/"},{"text":"MSCI World SRI","href":"https://alysly.com/markets/indices/msci-world-sri/"},"0.42%","€4.20"],[{"text":"XD9U / XD9D","links":[{"text":"XD9U","href":"https://alysly.com/markets/etfs/xtrackers-msci-usa-ucits-etf-1c/"}]},{"text":"MSCI USA","href":"https://alysly.com/markets/indices/msci-usa/"},"0.17%","€1.75"],[{"text":"SPYL / SPY5","links":[{"text":"SPYL","href":"https://alysly.com/markets/etfs/state-street-spdr-sp-500-ucits-etf-acc/"}]},{"text":"S&P 500","href":"https://alysly.com/markets/indices/sp500/"},"0.17%","€1.70"],[{"text":"SXR8","href":"https://alysly.com/markets/etfs/ishares-core-sp-500-ucits-etf-acc/"},{"text":"S&P 500","href":"https://alysly.com/markets/indices/sp500/"},"0.17%","€1.70"],[{"text":"XDEW","href":"https://alysly.com/markets/etfs/xtrackers-sp-500-equal-weight-ucits-etf-1c/"},{"text":"S&P 500 Equal Weight","href":"https://alysly.com/markets/indices/sp500-equal-weight/"},"0.17%","€1.69"],[{"text":"SWWD","href":"https://alysly.com/markets/etfs/state-street-spdr-msci-world-ucits-etf-dist/"},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"},"0.14%","€1.36"],[{"text":"SPPW","href":"https://alysly.com/markets/etfs/spdr-msci-world-ucits-etf/"},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"},"0.14%","€1.36"],[{"text":"EUNL","href":"https://alysly.com/markets/etfs/ishares-core-msci-world-ucits-etf-usd-acc/"},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"},"0.13%","€1.30"],[{"text":"XDWD / XDWL","links":[{"text":"XDWD","href":"https://alysly.com/markets/etfs/xtrackers-msci-world-ucits-etf-1c/"}]},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"},"0.13%","€1.28"],[{"text":"IUSQ","href":"https://alysly.com/markets/etfs/ishares-msci-acwi-ucits-etf-usd-acc/"},{"text":"MSCI ACWI","href":"https://alysly.com/markets/indices/msci-acwi/"},"0.12%","€1.20"],[{"text":"SPYY","href":"https://alysly.com/markets/etfs/state-street-spdr-msci-all-country-world-ucits-etf-acc/"},{"text":"MSCI ACWI","href":"https://alysly.com/markets/indices/msci-acwi/"},"0.12%","€1.16"],[{"text":"SPYI / SPSA","links":[{"text":"SPYI","href":"https://alysly.com/markets/etfs/state-street-spdr-msci-all-country-world-investable-market-ucits-etf-acc/"}]},{"text":"MSCI ACWI IMI","href":"https://alysly.com/markets/indices/msci-acwi-imi/"},"0.11%","€1.14"],[{"text":"WIMI","href":"https://alysly.com/markets/etfs/xtrackers-msci-world-imi-ucits-etf-1c/"},{"text":"MSCI World IMI","href":"https://alysly.com/markets/indices/msci-world-imi/"},"0.11%","€1.08"]]},{"type":"paragraph","text":"Data note 3","href":"#dn-3"},{"type":"paragraph","text":"The last column shows how much of €1,000 in one of these funds goes to Booking Holdings, based on each fund's latest holdings list."},{"type":"paragraph","text":"US-listed ETFs holding Booking Holdings (weight per latest SEC filing): QQQM 0.68%, QQQ 0.60%, VUG 0.40%, ONEQ 0.34%, IVV 0.21%, SPY 0.21%, VOO 0.21%, VTI 0.19%. These funds are registered in the US; retail investors in the EU usually cannot buy them.","links":[{"text":"QQQM","href":"https://alysly.com/markets/etfs/us/qqqm/"},{"text":"QQQ","href":"https://alysly.com/markets/etfs/us/qqq/"},{"text":"VUG","href":"https://alysly.com/markets/etfs/us/vug/"},{"text":"ONEQ","href":"https://alysly.com/markets/etfs/us/oneq/"},{"text":"IVV","href":"https://alysly.com/markets/etfs/us/ivv/"},{"text":"SPY","href":"https://alysly.com/markets/etfs/us/spy/"},{"text":"VOO","href":"https://alysly.com/markets/etfs/us/voo/"},{"text":"VTI","href":"https://alysly.com/markets/etfs/us/vti/"}]},{"type":"list","ordered":false,"items":[{"text":"Booking Holdings among the 4,341 stocks we track","href":"https://alysly.com/markets/stocks/etf-concentration/"},{"text":"Check the overlap of these 24 funds","href":"https://alysly.com/markets/etfs/overlap/"}]},{"type":"heading","level":3,"text":"Booking Holdings Weight in iShares Core MSCI World (EUNL) Since 2019"},{"type":"image","alt":"Booking Holdings: weight in EUNL 0.20% → 0.13%"},{"type":"paragraph","text":"Sep 30, 2019 Oct 30, 2026"},{"type":"paragraph","text":"In iShares Core MSCI World (EUNL), Booking Holdings had a weight of 0.20% on Sep 30, 2019 and 0.13% on Oct 30, 2026. The fund tracks the MSCI World. Its share peaked at 0.25% on Jun 30, 2025. The weight rises and falls with the stock's price performance relative to the other index members. It can also change when the index provider adjusts the index composition.","links":[{"text":"iShares Core MSCI World (EUNL)","href":"https://alysly.com/markets/etfs/ishares-core-msci-world-ucits-etf-usd-acc/"},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"}]},{"type":"paragraph","text":"Data note 4","href":"#dn-4"},{"type":"paragraph","text":"What's Inside Your ETF Portfolio and the ETF overlap check show how much Booking Holdings overlaps with the rest of a portfolio.","links":[{"text":"What's Inside Your ETF Portfolio","href":"https://alysly.com/tools/portfolio-xray/"},{"text":"ETF overlap check","href":"https://alysly.com/tools/etf-overlap/"}]},{"type":"heading","level":3,"text":"Which Tracked Investors Hold Booking Holdings?"},{"type":"paragraph","text":"Booking Holdings is not among the largest purchases in the quarter ending Jun 30, 2026. The list is led by GOOGL, DAL and NEBIUS GROUP N.V. The only manager we track that holds Booking Holdings increased its position.","links":[{"text":"GOOGL","href":"https://alysly.com/markets/stocks/alphabet-inc-class-a/"}]},{"type":"table","caption":"Tracked investors holding this stock","columns":["Investor","Shares","Value","Quarter"],"rows":[["Bridgewater Associates","42,079","$8M","increased by 42,025"]]},{"type":"paragraph","text":"As of Jun 30, 2026. Based on quarterly filings with the US securities regulator, submitted up to 45 days after the reference date. The change counts shares, not price gains."},{"type":"paragraph","text":"Data note 5","href":"#dn-5"},{"type":"heading","level":3,"text":"What Booking Holdings Executives and Directors Traded Recently"},{"type":"table","caption":"Trades by executives and directors","columns":["Date","Person","Type","Shares","Price"],"rows":[["Oct 15, 2026","Pisano Paulo Officer, CHIEF HUMAN RESOURCES OFFICER","Sell (plan)","1,500","$163.06"]]},{"type":"paragraph","text":"The table shows open-market purchases and sales reported over the past 90 days. Directors, officers and shareholders owning more than ten percent must report such transactions within two trading days. Awards and option exercises are excluded."},{"type":"paragraph","text":"“Plan” means the transaction follows a schedule set up in advance under Rule 10b5-1. Sales consistently outnumber purchases in these filings because a large part of executive pay is granted in shares. For comparison: over the period covered, executives and directors reported sales at 271 of 350 tracked companies and purchases at 32."},{"type":"paragraph","text":"Data note 6","href":"#dn-6"},{"type":"heading","level":3,"text":"Stocks With ETF Exposure Similar to Booking Holdings"},{"type":"table","caption":"Stocks with ETF exposure similar to Booking Holdings","columns":["Stock","Shared ETFs","r","1 year","Annualized volatility","Net margin","Revenue growth"],"rows":[["Booking Holdings","–","–","–","–","20.1%","+13.4%"],[{"text":"Tesla","href":"https://alysly.com/markets/stocks/tesla-inc/"},"24","–","-9.2%","59.2%","4.0%","-2.9%"],[{"text":"Airbnb","href":"https://alysly.com/markets/stocks/airbnb-inc-class-a/"},"23","–","+30.1%","36.6%","20.5%","+10.3%"],[{"text":"DoorDash","href":"https://alysly.com/markets/stocks/doordash-inc-class-a/"},"23","–","-29.6%","42.7%","6.8%","+27.9%"],[{"text":"Starbucks Corporation","href":"https://alysly.com/markets/stocks/starbucks-corporation/"},"23","–","+24.7%","34.0%","5.0%","+2.8%"],[{"text":"Amazon.com","href":"https://alysly.com/markets/stocks/amazon-com-inc/"},"23","–","+7.8%","33.9%","10.8%","+12.4%"],[{"text":"Marriott International","href":"https://alysly.com/markets/stocks/marriott-international-inc-class-a/"},"23","–","+52.2%","27.1%","9.9%","+4.3%"],[{"text":"Ross Stores","href":"https://alysly.com/markets/stocks/ross-stores-inc/"},"23","–","+44.4%","25.9%","9.4%","+7.7%"],[{"text":"eBay","href":"https://alysly.com/markets/stocks/ebay-inc/"},"21","–","+45.3%","34.1%","18.3%","+7.9%"]]},{"type":"paragraph","text":"These stocks reach a portfolio through largely the same funds as Booking Holdings. “Shared ETFs” counts the funds that hold both."},{"type":"paragraph","text":"Return and volatility are calculated from our daily closing prices in US dollars. Margin and growth come from each company's latest SEC annual filing. Because fiscal years do not end on the same date for every company, the underlying periods are not fully identical."},{"type":"paragraph","text":"Data note 7","href":"#dn-7"},{"type":"heading","level":2,"id":"fundamental","text":"Fundamental Analysis: Booking Holdings"},{"type":"heading","level":3,"text":"Booking Holdings Key Financials"},{"type":"facts","items":[{"label":"Revenue","value":"$26.9B"},{"label":"Net income","value":"$5.4B"},{"label":"Diluted EPS","value":"$165.57"},{"label":"Net margin","value":"20.1%"},{"label":"Return on equity","value":"-96.9%"},{"label":"Equity ratio","value":"-19.1%"},{"label":"Revenue growth","value":"+13.4%"}]},{"type":"paragraph","text":"Figures come from the SEC annual filing for the latest reported fiscal year (period end Dec 31, 2025)."},{"type":"table","caption":"Revenue and profit by fiscal year","columns":["Fiscal year","Revenue","Net income","Margin"],"rows":[["FY ended Dec 2023","21.4","4.3","20.1%"],["FY ended Dec 2024","23.7","5.9","24.8%"],["FY ended Dec 2025","26.9","5.4","20.1%"]]},{"type":"paragraph","text":"Data note 8","href":"#dn-8"},{"type":"heading","level":2,"id":"refs","text":"Related Content: Booking Holdings"},{"type":"heading","level":3,"text":"Latest Investment Analysis: Stocks"},{"type":"list","ordered":false,"items":[{"text":"Oct 31, 2026 · Mixed Weekly Analysis: DAX Sets the Tone for the Week (+2.2%) · October 26–30, 2026","href":"https://alysly.com/analysis/weekly-analysis-dax-sets-tone-week-plus-2-2-percent-10312026/"},{"text":"Oct 24, 2026 · Risk-off Weekly Analysis: A Quiet Week, MSCI China -4.3% · October 19–23, 2026","href":"https://alysly.com/analysis/weekly-analysis-quiet-week-msci-china-minus-4-3-percent-10242026/"},{"text":"Oct 17, 2026 · Risk-off Weekly Analysis: S&P 500 Information Technology Weighs on the Week (-7.7%) · October 12–16, 2026","href":"https://alysly.com/analysis/weekly-analysis-sp-500-information-technology-weighs-week-10172026/"}]},{"type":"paragraph","text":"View all Investment Analysis","href":"https://alysly.com/analysis/"},{"type":"paragraph","text":"Updated Nov 2, 2026"},{"type":"heading","level":2,"id":"note-legend-h","text":"Data Notes"},{"type":"paragraph","text":"All calculations run automatically and are not investment advice."},{"type":"list","ordered":true,"items":[{"id":"dn-1","text":"Number of ETFs with available holdings data that hold the stock; the percentile compares all covered stocks against that same set."},{"id":"dn-2","text":"We count the funds we cover, not the market; the history covers the funds whose holdings reach back monthly."},{"id":"dn-3","text":"Holdings as of the fund's latest published holdings list; the as-of date is shown at the block."},{"id":"dn-4","text":"From the fund's published holdings lists at each quarter end, plus the latest date."},{"id":"dn-5","text":"Holdings as of quarter end from the mandatory filings (Form 13F) with the US securities regulator; the deadline runs up to 45 days."},{"id":"dn-6","text":"Purchases and sales by directors, officers and ten-percent owners from Form 4 filings with the US securities regulator, reported two trading days after the transaction."},{"id":"dn-7","text":"Selected by how many of the funds we track hold both names, not by business model."},{"id":"dn-8","text":"Latest reported fiscal year from XBRL annual filings with the SEC (public domain), figures in billions of US dollars; ratios computed from them."}]},{"type":"paragraph","text":"Data and methodology: Alysly · Responsible for content: Alexander Bock","links":[{"text":"Alysly","href":"https://alysly.com/methodology/"},{"text":"Alexander Bock","href":"https://alysly.com/about/"}]},{"type":"paragraph","text":"View all data notes","href":"https://alysly.com/notes/"}],"structured_data":[{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://alysly.com/#org","name":"Alysly","url":"https://alysly.com/","logo":{"@type":"ImageObject","url":"https://alysly.com/img/icon-512.png","width":512,"height":512},"description":"Data-driven insights, transparent analysis and powerful tools for long-term investors.","email":"mail@alysly.com","contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"mail@alysly.com","availableLanguage":["de","en"]},"address":{"@type":"PostalAddress","addressLocality":"Haltern am See","postalCode":"45721","addressCountry":"DE"},"founder":{"@id":"https://alysly.com/#founder"},"sameAs":["https://www.linkedin.com/company/alyslycom/","https://www.youtube.com/@alyslycom","https://x.com/alyslycom"],"publishingPrinciples":"https://alysly.com/methodology/"},{"@type":"Person","@id":"https://alysly.com/#founder","name":"Alexander Bock","jobTitle":"Founder and data analyst","url":"https://alysly.com/about/","sameAs":["https://www.linkedin.com/in/abxk/"]},{"@type":"WebSite","@id":"https://alysly.com/#site","url":"https://alysly.com/","name":"Alysly","alternateName":"Alysly Investment Analysis","inLanguage":"en-US","publisher":{"@id":"https://alysly.com/#org"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://alysly.com/markets/stocks/browse/?q={search_term_string}"},"query-input":"required name=search_term_string"}},{"@type":"WebPage","@id":"https://alysly.com/markets/stocks/booking-holdings-inc/#webpage","url":"https://alysly.com/markets/stocks/booking-holdings-inc/","name":"Booking Holdings Inc. – Alysly","description":"Booking Holdings Inc. 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