{"format":"alysly-page/1","url":"https://alysly.com/assets/watches/rolex/","json":"https://alysly.com/json/assets/watches/rolex/index.json","lang":"en-US","title":"Rolex as an Investment: Hammer Prices Compared – Alysly","description":"Selected Rolex references: real hammer prices, returns and a comparison against the S&P 500, MSCI World, Bitcoin and gold.","modified":"2026-09-17T00:00:00Z","alternates":[{"lang":"de-DE","url":"https://alysly.com/de/assets/uhren/rolex/","json":"https://alysly.com/json/de/assets/uhren/rolex/index.json"}],"about":"Machine-readable version of the page at url. It contains the text, tables and key figures published there, but not the interactive charts and tools.","breadcrumb":[{"name":"Assets","url":"https://alysly.com/assets/"},{"name":"Watches","url":"https://alysly.com/assets/watches/"},{"name":"Rolex as an Investment: Hammer Prices Compared","url":"https://alysly.com/assets/watches/rolex/"}],"content":[{"type":"heading","level":1,"text":"Selected Rolex References: Real Auction Prices, Returns and Comparison With Major Asset Classes"},{"type":"paragraph","text":"Rolex watches as an investment. The figures rest on 470 recorded sales of five selected references from public auction archives."},{"type":"paragraph","text":"Auction results, not the dealer market. These are hammer prices from international auction houses, including the buyer's premium. Most watch trading takes place through dealers and online platforms and is not covered here. Auctions also tend to feature higher-quality examples. Every dot in the chart is a price actually paid at auction, not an estimate or asking price."},{"type":"heading","level":2,"text":"Rolex vs. the Markets"},{"type":"paragraph","text":"Actual auction prices for selected Rolex references compared with the S&P 500, MSCI World, Bitcoin and gold. All series are indexed to 100 as of July 11, 2024, and shown on a logarithmic scale.","links":[{"text":"S&P 500","href":"https://alysly.com/markets/indices/sp500/"},{"text":"MSCI World","href":"https://alysly.com/markets/indices/msci-world/"},{"text":"Bitcoin","href":"https://alysly.com/markets/crypto/bitcoin/"},{"text":"gold","href":"https://alysly.com/markets/metals/gold/"}]},{"type":"list","ordered":false,"items":[{"text":"Rolex Submariner 5513 1962–1989 History and sales Rolex Submariner 5513 +0.0% S&P 500 +7.0% MSCI World +12.0% Bitcoin +87.0% Gold +32.0%","links":[{"text":"Rolex Submariner 5513 1962–1989 History and sales","href":"https://alysly.com/assets/watches/rolex/#rolex-submariner-5513"}]},{"text":"Rolex GMT-Master 1675 1959–1980 History and sales Rolex GMT-Master 1675 -10.0% S&P 500 +7.0% MSCI World +12.0% Bitcoin +87.0% Gold +32.0%","links":[{"text":"Rolex GMT-Master 1675 1959–1980 History and sales","href":"https://alysly.com/assets/watches/rolex/#rolex-gmt-1675"}]},{"text":"Rolex Daytona 6263/6265 1969–1987 History and sales Rolex Daytona 6263/6265 -14.0% S&P 500 +7.0% MSCI World +12.0% Bitcoin +87.0% Gold +32.0%","links":[{"text":"Rolex Daytona 6263/6265 1969–1987 History and sales","href":"https://alysly.com/assets/watches/rolex/#rolex-daytona-6263"}]},{"text":"Rolex Daytona 116520 2000–2016 History and sales Rolex Daytona 116520 -26.0% S&P 500 +7.0% MSCI World +12.0% Bitcoin +87.0% Gold +32.0%","links":[{"text":"Rolex Daytona 116520 2000–2016 History and sales","href":"https://alysly.com/assets/watches/rolex/#rolex-daytona-116520"}]}]},{"type":"paragraph","text":"Period Jul 11, 2024 to Jun 30, 2025. Positions are picked by the number of recorded sales, not by return. Prices are hammer prices including the buyer's premium; seller's commission, taxes and holding costs are not deducted. All references in detail","links":[{"text":"All references in detail","href":"https://alysly.com/assets/watches/rolex/"}]},{"type":"paragraph","text":"Data note 1","href":"#dn-1"},{"type":"heading","level":2,"text":"Price Index for This Asset Class"},{"type":"paragraph","text":"No index is computed for this class, deliberately. The same reference number, but condition, original parts, papers and service history differ considerably. Weaker than with cars, but the same problem at heart."},{"type":"paragraph","text":"Data note 2","href":"#dn-2"},{"type":"heading","level":2,"text":"Rolex Submariner 5513 · 1962–1989"},{"type":"paragraph","text":"$179,000 last recorded sale · May 2026"},{"type":"paragraph","text":"70 recorded sales 9 years"},{"type":"paragraph","text":"Past 12 months: 5 sales · $13,800 to $179,000 · median $27,700"},{"type":"facts","items":[{"label":"1 year","value":"-15.8%"}]},{"type":"paragraph","text":"3 years -38.0% -14.7% a year"},{"type":"paragraph","text":"since start -25.6% -3.6% a year"},{"type":"heading","level":3,"text":"Last 10 Sales of 70 Recorded"},{"type":"table","caption":"Most recent recorded sales","columns":["Month","Price"],"rows":[["May 2026","$179,000"],["Mar 2026","$13,800"],["Dec 2025","$57,200"],["Nov 2025","$21,200"],["Nov 2025","$27,700"],["May 2025","$26,100"],["May 2025","$153,000"],["Apr 2025","$14,000"],["Mar 2025","$13,800"],["Dec 2024","$10,200"]]},{"type":"heading","level":2,"text":"Rolex GMT-Master 1675 · 1959–1980"},{"type":"paragraph","text":"$21,600 last recorded sale · Oct 2026"},{"type":"paragraph","text":"145 recorded sales 17 quarters"},{"type":"paragraph","text":"Past 12 months: 5 sales · $21,600 to $35,600 · median $29,300"},{"type":"facts","items":[{"label":"1 year","value":"-52.1%"}]},{"type":"paragraph","text":"3 years -42.2% -16.7% a year"},{"type":"paragraph","text":"since start -28.3% -8.0% a year"},{"type":"heading","level":3,"text":"Last 10 Sales of 145 Recorded"},{"type":"table","caption":"Most recent recorded sales","columns":["Month","Price"],"rows":[["Oct 2026","$21,600"],["Sep 2026","$26,100"],["May 2026","$31,200"],["Mar 2026","$29,300"],["Dec 2025","$35,600"],["Oct 2025","$38,100"],["Sep 2025","$15,500"],["May 2025","$16,300"],["May 2025","$26,100"],["May 2025","$37,400"]]},{"type":"heading","level":2,"text":"Rolex Explorer 1016 · 1963–1989"},{"type":"paragraph","text":"$11,400 last recorded sale · May 2026"},{"type":"paragraph","text":"27 recorded sales 3 years"},{"type":"paragraph","text":"Past 12 months: 1 sale · $11,400"},{"type":"facts","items":[{"label":"1 year","value":"-0.2%"}]},{"type":"paragraph","text":"since start +23.5% +11.1% a year"},{"type":"heading","level":3,"text":"Last 10 Sales of 27 Recorded"},{"type":"table","caption":"Most recent recorded sales","columns":["Month","Price"],"rows":[["May 2026","$11,400"],["Nov 2024","$68,400"],["May 2023","$114,000"],["Dec 2022","$22,700"],["Jun 2022","$18,900"],["May 2022","$17,800"],["May 2022","$38,800"],["Nov 2021","$19,400"],["Nov 2021","$24,400"],["Nov 2020","$24,400"]]},{"type":"heading","level":2,"text":"Rolex Daytona 6263/6265 · 1969–1987"},{"type":"paragraph","text":"$82,100 last recorded sale · May 2026"},{"type":"paragraph","text":"161 recorded sales 17 quarters"},{"type":"paragraph","text":"Past 12 months: 2 sales · $73,900 and $82,100"},{"type":"facts","items":[{"label":"1 year","value":"-18.7%"}]},{"type":"paragraph","text":"3 years -20.9% -7.5% a year"},{"type":"paragraph","text":"since start -1.9% -0.5% a year"},{"type":"heading","level":3,"text":"Last 10 Sales of 161 Recorded"},{"type":"table","caption":"Most recent recorded sales","columns":["Month","Price"],"rows":[["May 2026","$82,100"],["May 2026","$73,900"],["Nov 2025","$229,000"],["Nov 2025","$111,000"],["Jun 2025","$216,000"],["May 2025","$138,000"],["May 2025","$64,500"],["May 2025","$76,700"],["May 2025","$184,000"],["May 2025","$307,000"]]},{"type":"heading","level":2,"text":"Rolex Daytona 116520 · 2000–2016"},{"type":"paragraph","text":"$24,400 last recorded sale · Sep 2026"},{"type":"paragraph","text":"67 recorded sales 9 years"},{"type":"paragraph","text":"Past 12 months: 8 sales · $21,100 to $65,100 · median $30,600"},{"type":"facts","items":[{"label":"1 year","value":"-27.1%"}]},{"type":"paragraph","text":"3 years -20.3% -7.3% a year"},{"type":"paragraph","text":"since start -35.2% -5.3% a year"},{"type":"heading","level":3,"text":"Last 10 Sales of 67 Recorded"},{"type":"table","caption":"Most recent recorded sales","columns":["Month","Price"],"rows":[["Sep 2026","$24,400"],["Jun 2026","$25,400"],["May 2026","$52,100"],["May 2026","$35,800"],["May 2026","$22,800"],["Mar 2026","$21,100"],["Nov 2025","$39,100"],["Nov 2025","$65,100"],["Sep 2025","$29,300"],["Mar 2025","$21,200"]]},{"type":"paragraph","text":"Data note 1","href":"#dn-1"},{"type":"paragraph","text":"Updated Sep 17, 2026"},{"type":"heading","level":2,"id":"note-legend-h","text":"Data Notes"},{"type":"paragraph","text":"All calculations run automatically and are not investment advice."},{"type":"list","ordered":true,"items":[{"id":"dn-1","text":"Real auction prices of Pokémon cards graded PSA 10, Rolex references and selected classic-car models, condensed into period medians; residential property via official price indices. Comparisons are indexed to 100 against the S&P 500, MSCI World, Bitcoin and gold on a logarithmic scale."},{"id":"dn-2","text":"Matched-model index from price pairs of the same standardized good, quarterly, base 100 at the first quarter. Not computed from medians."}]},{"type":"paragraph","text":"Data and methodology: Alysly · Responsible for content: Alexander Bock","links":[{"text":"Alysly","href":"https://alysly.com/methodology/"},{"text":"Alexander Bock","href":"https://alysly.com/about/"}]},{"type":"paragraph","text":"View all data notes","href":"https://alysly.com/notes/"}],"structured_data":[{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://alysly.com/#org","name":"Alysly","url":"https://alysly.com/","logo":{"@type":"ImageObject","url":"https://alysly.com/img/icon-512.png","width":512,"height":512},"description":"Data-driven insights, transparent analysis and powerful tools for long-term investors.","email":"mail@alysly.com","contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"mail@alysly.com","availableLanguage":["de","en"]},"address":{"@type":"PostalAddress","addressLocality":"Haltern am See","postalCode":"45721","addressCountry":"DE"},"founder":{"@id":"https://alysly.com/#founder"},"sameAs":["https://www.linkedin.com/company/alyslycom/","https://www.youtube.com/@alyslycom","https://x.com/alyslycom"],"publishingPrinciples":"https://alysly.com/methodology/"},{"@type":"Person","@id":"https://alysly.com/#founder","name":"Alexander Bock","jobTitle":"Founder and data analyst","url":"https://alysly.com/about/","sameAs":["https://www.linkedin.com/in/abxk/"]},{"@type":"WebSite","@id":"https://alysly.com/#site","url":"https://alysly.com/","name":"Alysly","alternateName":"Alysly Investment Analysis","inLanguage":"en-US","publisher":{"@id":"https://alysly.com/#org"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://alysly.com/markets/stocks/browse/?q={search_term_string}"},"query-input":"required name=search_term_string"}},{"@type":"WebPage","@id":"https://alysly.com/assets/watches/rolex/#webpage","url":"https://alysly.com/assets/watches/rolex/","name":"Rolex as an Investment: Hammer Prices Compared – Alysly","description":"Selected Rolex references: real hammer prices, returns and a comparison against the S&P 500, MSCI World, Bitcoin and gold.","inLanguage":"en-US","isPartOf":{"@id":"https://alysly.com/#site"},"dateModified":"2026-09-17T00:00:00Z","publisher":{"@id":"https://alysly.com/#org"},"primaryImageOfPage":{"@type":"ImageObject","url":"https://alysly.com/og.png","width":1200,"height":630}}]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Assets","item":"https://alysly.com/assets/"},{"@type":"ListItem","position":2,"name":"Watches","item":"https://alysly.com/assets/watches/"},{"@type":"ListItem","position":3,"name":"Rolex as an Investment: Hammer Prices Compared"}]}],"notice":"© 2026 Alysly.com"}